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EINSTEIN WINDOW - 3 secret steps to master the paradigm of super productivity.

We all are living in the modern world.

Where attentions span is shorter day by day due to variety of social apps and distraction.

Whatever you’re doing now or plan to do shortly, it always falls into two categories.

  • Not Important but you have to do it.

  • Important

And, as always most of your time is wasted in doing what is not important no matter what.

Due to Digital and Physical Distractions our productivity has been decreasing so fast that people always look overwhelmed and unproductive.

You are so busy with the first category that you always run out of time for the second category. 

Time flies.

And soon you realize that you have an unfinished to-do list that keeps piling up.

  • Disappointment,

  • Depression, 

  • Despair 

… everything starts to visit you in turn and in the end, you are still an inferior person.

So, what is the solution?

A well-known leadership speaker, Dr. Todd Devett has written a great article “The Brutal Basics About Time Management” in which he emphasizes: 

“It’s not time management, it’s YOU management.” 

He shares three smart steps to help you find better time management.

1. Apply “20”/”80" test: 

Divide all your tasks, projects, and relationships into two groups. 

  • High value

  • Less value

Apply “20” to those tasks that are of high value and “80” to the rest that are not that important.

We humans spend too much time on “80” instead of “20” every day.

2. Find your Einstein Window: 

Problem-solving is mostly about readiness, focus, and biological time management. 

i.e. A big part of preparation is knowing what to do and when. 

“20” or “80”?

Are you procrastinating doing “80” instead of doing “20”? 

Dr. Devitt suggests: 

You are smarter than that. Think about the time of day when your mental ability peaks. I call it the Einstein Window. For most people, it is a two to four hour window each day where problems feel like fun challenges. What should you work on during your Einstein Window? You guessed it — a big chunk of your “20” items. In short, you will train yourself to work on the most important items when your brain is experiencing its peak window. During this time, vigorously resist working on any “80” items!

3. Protect your Einstein Window:

You need to protect the precious Einstein Window.

Learn to say no to others unless it’s an emergency, close the office door, pick up your phone, turn off your smartphone, and close your email. 

Many things can distract you. 

Dr. Devitt suggests trying it for at least 30 minutes. Get rid of multitasking and you’ll probably feel like Einstein. 


Leave the office with your laptops and work in a quiet place like a park.

You can do things differently. And that’s the point.

“I never made one of my discoveries through the process of rational thinking.” — Albert Einstein

It’s all about huge productivity gains, and it all starts with simplicity which Einstein understood and said. 

“If you can’t explain it to a six-year-old, you don’t understand it yourself.” — Albert Einstein


So, what task do you want to visit in the Einstein window? 

Needless to say, you already know the answer. 

Track your biological clock, keep an eye on your work schedule, be aware of your Einstein window, use it wisely, and always protect yourself from otherworldly distractions.

Thanks for reading and if you really like this article, please share it with your social circle.


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